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Malcolm Gladwell is the author of the bestseller The Tipping Point and Blink. His latest book is a unique case in the list of the bestselling The New York Times for eight months in a row since it was published in November 2008. Gladwell is attractive and journalistic writing style and his ability to simplify complex problems, I think his success secrets.

Runaway tries to explain the secrets of successful people, suggesting that intelligence (IQ) is the only guarantee for success in life. Sorry, no Gladwell not explain or even belong to the growing literature on EI.

Instead, Gladwell focuses on a number of other important and equally important for success. In fact, his book complements the EI tests and explains the secrets of success from a different perspective: through the personal success, cultural and environmental.

To write this book, I discuss the most important secrets of success born outliers, beginning with the benefit (or luck) at the right time of the season. An example of points that Gladwell is the Canadian hockey and football Hockey Czech Republic in the first six months of the year and a significant advantage for the age and maturity of their team mates born. This is the age of eligibility by 1 January in these countries. This also explains the impact of this at the right time at the right time. Gladwell calls the “Silicon Valley tycoons, who were born 1953-1956 and was the perfect age, in 1975, the benefits of the PC revolution took the names and birth years of some of the men Success. Paul Allen (1953), Bill Joy (1954), Scott McNealy (1954), Steve Jobs (1955), Eric Schmidt (1955), Bill Gates (1955) and Steve Ballmer (1956).

Gladwell shows that the “rule explained in 10,000 hours of hard work and practice, why not many people there are examples of contributions by Bill Joy in UNIX, Java and the Internet;.’Culture and education: two more “secrets” are discussed in detail in the highlights. Gladwell compares the safety of aircraft in 1990 and found that the masters Colombia (Avianca) and teacher Korea (Korean Air) in some cases, aviation accidents can be avoided if the subordinate cultures (co-pilots and mechanics, pilots) are allowed to speak and warn the owner of an impending disaster. In short, people were reluctant to talk about fear and / or respect, very dangerous cultural “dimension” if you fly an airplane! In fact, Gladwell argues that no matter where you were born and raised in the harvest of the newspaper.

Referring again to the culture, Internet high scores on math tests, Gladwell in countries such as China, Singapore, South Korea, Japan and the work ethic and the demanding nature of these countries, agriculture is all wet rice grandparents. Also quoted no Gladwell that the rice is in other countries like the Philippines and Indonesia, whose population is not necessarily known for their boiled High Scores on tests of mathematics. Gladwell not mentioned, the Protestant work ethic have contributed to the rise of capitalism and the Industrial Revolution or the fact that tobacco is used as demanding as working in the rice fields.

Finally, Gladwell links to quality education for success. He said the longer days and hours of high schools in Japan and South Korea “, the school in the United States an average of 180 days. The South Korean school year is 220 days. Finally, as mentioned Gladwell about the great benefits and opportunities of KIPP Academy College, which excel in the South Bronx, one of the poorest neighborhoods of New York City. “KIPP school day begins at 7:25 ET clock goes to 05:00 All students lessons in mind, English, computer science, mathematics, social sciences, music and orchestra. KIPP offers students the opportunity to work very hard to beat.

Despite a journalistic approach, rather than academic writing, has undoubtedly contributed to the current thinking about the race for business success. He stressed the importance of hard work, determination, opportunity and happiness, family education, personal circumstances and culture.

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